Understanding LinkedIn limits

When using Linked API, it's necessary to understand the limitations of your LinkedIn account to avoid potential account restrictions or blocks. While LinkedIn doesn't publish official limits, this guide combines community knowledge and our hands-on expertise.

Throughout the article, we divide reputation into 3 virtual levels:

While we use these division for simplicity, think of reputation as a continuous gradient rather than fixed categories. Consider Social Selling Index (SSI) as one of the indirect metrics to assess your account's reputation.

Connection request limits

Connection requests are limited on a rolling weekly basis:

Good to know:

• Keep outgoing (pending) connection requests under 500 (700 is hard cap) by withdrawing unaccepted requests.
• Personal notes don't increase limits. Free accounts are limited to ~10 noted invites monthly, while any paid plan removes this restriction.
• Monitor acceptance rates – higher acceptance rates may increase your limits.

Direct message limits

There is no strict limitation, but high volumes trigger spam flags. Here are our recommended limits:

Good to know:

• Personalize messages to maintain higher allowed volumes.
• Monitor response rates – ignored messages can lower limits.
• Consistent engagement is better than irregular bulk sending.

InMail massage limits

InMail messages allow you to reach LinkedIn members you're not connected with. Unlike direct messages, InMail limits depend on subscription type rather than account reputation:

Good to know:

• Spread your InMails across days even if you have available credits.
• Monthly credits accumulate over time on most paid plans, and you can purchase extra credits when you run out.

Open profile message limits

LinkedIn allows free messaging to users who have enabled "Open Profile" status on their accounts. These message limits scale based on account reputation:

Good to know:

• While open profile messages don't consume your InMail credits, you still need any paid LinkedIn plan to use this feature.
• After reaching limits, switch to InMail for continued outreach.

Company page view limits

LinkedIn sets different limits for viewing company pages based on subscription type:

Good to know:

• Sales Navigator and Recruiter higher limits (1000/day) apply only when using their respective interfaces.
• While there's no direct correlation with account reputation, your actual limits may slightly increase or decrease depending on the reputation level.

Person profile view limits

LinkedIn sets different limits for viewing person profiles based on subscription type:

Good to know:

• Sales Navigator and Recruiter higher limits (1000/day) apply only when using their respective interfaces.
• While there's no direct correlation with account reputation, your actual limits may slightly increase or decrease depending on the reputation level.

Search query limits

LinkedIn officially defines Commercial Use Limit (CUL) for search operations, regardless of whether you're searching for people, companies, or other content.

Good to know:

• When Commercial Use Limit (CUL) is reached, users receive a notice to wait until the next calendar month (resets on the 1st).
• Only business-oriented subscriptions (Premium Business, Sales Navigator, Recruiter) remove the Commercial Use Limit.
• Certain search types don't count towards CUL, such as viewing 1st-degree connections, job searches, or searching by specific names.

Search results limits

LinkedIn limits the number of search results displayed within one search session based on the interface used, not subscription type. Here's a comparison between LinkedIn interfaces:

Good to know:

• To bypass search results limit, break your search into narrower segments (e.g. by region or industry) so each query shows fewer than the limit maximum.
• Viewing search results doesn't count towards profile/company view limits. These limits only restrict how many results are displayed per search query.

Likes and comments limits

LinkedIn monitors your likes and comments, focusing on frequency and quality of interactions rather than strict numerical limits. Here are approximate daily thresholds based on account reputation:

Good to know:

• Regardless of your reputation level, start with lower volumes and gradually increase interactions over time to reach your limit organically.

Post publishing limits

While LinkedIn doesn't enforce strict posting limits, excessive posting may trigger spam filters or diminish overall reach. Here are recommended daily posting frequencies:

Good to know:

• Focus on content quality over quantity: one engaging post typically generates better results than multiple average-quality posts.

Other LinkedIn limits