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Marketo

With Linked API’s Marketo integration, you can seamlessly manage your LinkedIn marketing and outreach activities directly from Marketo, enhancing your lead generation, nurturing, and marketing automation efforts. Connect LinkedIn with your email campaigns, automate follow-ups, and synchronize all your lead engagement activities within one powerful platform.

How it Works

  • Lead Generation and Enrichment: Automatically capture LinkedIn leads and sync them with Marketo. Access LinkedIn profile data, send connection requests, and engage with prospects without leaving Marketo.
  • Lead Nurturing: Manage LinkedIn conversations and automate follow-ups based on specific triggers, such as when a LinkedIn connection is made or when leads engage with your content on LinkedIn.
  • Multi-Channel Campaigns: Integrate LinkedIn actions into your broader multi-channel marketing campaigns in Marketo, ensuring that LinkedIn interactions are part of your overall marketing strategy and workflows.

Key Features

Capture and Sync LinkedIn Leads

Automatically capture LinkedIn lead information through LinkedIn Lead Gen Forms and sync it with your Marketo database. This ensures that your LinkedIn leads are immediately available for nurturing and follow-up within Marketo.

Send LinkedIn Connection Requests

Send personalized connection requests directly from Marketo when leads engage with your content or reach a certain stage in your marketing funnel. Expand your network while keeping all interactions logged and tracked within Marketo for more effective lead management.

Automated LinkedIn Follow-Ups

Create automated workflows that send follow-up messages on LinkedIn once connection requests are accepted. You can also set up workflows to trigger follow-ups when leads engage with your posts, ensuring timely and relevant communication that keeps your prospects engaged.

Real-Time Notifications

Receive instant notifications within Marketo when LinkedIn actions are taken, such as accepted connection requests or interactions with LinkedIn posts. Stay on top of your LinkedIn engagement and be ready to respond quickly to new opportunities.

Track LinkedIn Activities

Monitor LinkedIn activities directly from Marketo, such as sent connection requests, accepted invites, and ongoing message interactions. Track and analyze how your leads are engaging with you on LinkedIn and use this data to optimize your nurturing campaigns.

Multi-Channel Marketing Automation

Integrate LinkedIn outreach seamlessly into your multi-channel campaigns. For example, when a LinkedIn lead connects with you, you can automatically enroll them into a Marketo email nurture campaign, trigger follow-up messages, or create tasks for your sales team—ensuring consistent and effective outreach across channels.

Get Started

Integrating Linked API with Marketo is quick and easy. Simply install the Linked API app for Marketo, and you’ll be ready to manage LinkedIn outreach and engagement from within your marketing automation platform.

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